Aotomori
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Forest of Ao

Craftsmanship in harmony with nature

Introduction 

Connecting the world and Japan, and delivering things that move the heart.

AoToMori was started in March 2026 by friends living in Fukuoka City, Saki and Ziv.

What we have in common is our curiosity about fashion, accessories, and charming things from around the world.

"It's not yet known in Japan, but I want more people to know about it."

AoToMori was born from the desire to bring such encounters with products to everyone in Japan.

Sato Fuyuko

Fuyuko Sato has accumulated experience in various fields, including renewable energy businesses, operating accommodation facilities, and assisting with research at research institutions.

Through her diverse work, she has reflected on living in harmony with the environment, connecting with local communities, and enriching people's lives, which now informs AoToMori's product selection and brand development.

Ziv

Ziv has been involved in connecting overseas companies and makers with the Japanese market, focusing on international business transactions and international relations.

Experience in cross-border business and a network of overseas makers.

There are things that only two people with different experiences and perspectives can discover.

With that in mind, we started AoToMori together to carefully introduce wonderful products we found abroad to Japan.

Our first product is the AoToMori sandal, born from a collaboration with Thai footwear manufacturer MooChuu.

Origin of name

"Ao" means the blue of the sea and sky, and "Mori" symbolizes the richness of nature. This name reflects our desire to create things in harmony with nature.

素材へのこだわり

Materials and Manufacturing Method

These sandals were born from rubber that was once destined for disposal. Approximately 90% of the material is recycled rubber. In collaboration with our design and manufacturing partner,‘MooChuu’, we are transforming it into a product with new value while minimizing its environmental impact. Furthermore, we've adopted a manufacturing method that uses no adhesives, resulting in a simple yet tough structure that leverages the inherent strength of the material.

Reasons for Comfort

Made with 90% recycled rubber for a flexible and light fit.

Water-resistant and versatile, perfect for everyday wear or resort settings.

A simple yet comfortable pair that will accompany you through your daily life.

Your style, crafted to last.

Those are sandals from Ao and Mori.